IN THE BEGINNING
The team at BLOM Marketing comes from a wide variety of digital and marketing backgrounds and was established so that they can contribute their combined knowledge into our platform. Many of them are from digital agencies and specialists within the SEM and online advertising arena. Once we had built these platforms, we only needed to maintain and routinely update them. This extra time gave us all the chance to come together and plan a more custom approach for companies that needed it.
OUR AGENCY
We found when we put all these people together the combined value from their knowledge can help more or less any type of business to succeed online. This makes for an interesting group of web designers and developers, creative content writers, SEO and PPC online marketers who not only are experts in their fields but have had their own online businesses that gives them a unique insight and hands on experience that drives them towards success.
IMPROVED LEAD QUALITY
We didn’t just set out to deliver leads cheaper then everyone else, we also wanted to make sure that the lead was of the highest possible quality. After all a good lead often turns into extra business for our clients, which in turn increases our repeat business. So we looked at all the factors that affected lead quality and worked on all of them, we think you will be happy with the results. We realize that lead quality can never be 100% perfect, but we are always doing our best to get there.
- Targeting
More or less every business has a primary target market, they often profile high value existing customers to see what characteristics a good lead would have. This can include geographic location, gender, interest, socio demographic groups and more. We look at these attributes and use our technology to find the right source of leads for your business.
- Filtering
Clients that opt for our pay for performance model pay a fixed price per lead. So they let us know exactly what their minimum requirements are for a lead, in order for their marketing ROI to be great. These filters can range from requirements for a minimum spend to a lead being a new homeowner. We then set these filters up on their form.
- Validation
This is when we look at the form data that users are submitting. We make sure the data matches the required fields, for example a US phone number must be a certain amount of numeric characters or an email must contain an @ sign. We then provide notifications whilst a user is completing a form prompting them to enter the information correctly. This has helped us drastically reduce both human error and bogus data submission.
- Verification
Verification takes validation a step further. It’s more then just checking the format of data fields, it’s about physically checking phone numbers and verifying that emails actually exist. That wasn’t enough for us so we wen’t a step further and introduced our own lead detective software. This software checks our leads against databases to check for bogus leads.
- Conversion Optimization
We don’t just make sure we increase targeted traffic to your website, we make sure it converts at the best possible rate. So we use a mixture of analytics tools, heat maps, AB testing and scroll maps to make sure that the layout and content is at it’s most optimal to convert as much of the targeted traffic into real customers as possible.